4月26日消息，著名跨国营销研究机构MillwardBrown公司日前出台了全球最强品牌最新排行榜。结果显示，2006年沃达丰的品牌价值大跌，而中国移动已赫然出现在全球第五的位置。

此外，MillwardBrown此次公布的结果还显示出，由于受收购、更名及财报重申等事件的影响，2006年全球移动通讯业内的企业品牌排名也出现了较大的变动。

由于未能及时满足用户的需求以及产品更新较慢等原因，不少知名企业的市占率均有所下降。

据MillwardBrown公司预测，未来5年内新兴市场及美国将引领全球移动通讯业发展。(c002)

通讯业内品牌价值排名

Brand Value ($m) Brand Contribution Brand Momentum Value Change
China Mobile 41,214 3 750% 5%
Vodafone 21,107 2 500% -12%
DoCoMo 19,450 2 700% 0%
Verizon Wireless 16,261 3 500% 9%
Orange 9,992 2 350% 5%
Cingular Wireless 9,260 2 700% 39%
TIM 8,440 2 400% n/a
T-Mobile 8,047 2 650% -32%
Movistar 4,686 2 300% n/a
O2 3,983 2 450% 1%


全球品牌价值100强

Rank Brand Value ($m) Value Change
1 Google 66,434 77%
2 GE (General Electric) 61,880 11%
3 Microsoft 54,951 -11%
4 Coca Cola  44,134 7%
5 China Mobile 41,214 5%
6 Marlboro 39,166 2%
7 Wal-Mart 36,880 -2%
8 Citi 33,706 9%
9 IBM 33,572 -7%
10 Toyota 33,427 11%
11 McDonalds 33,138 14%
12 Nokia 31,670 19%
13 Bank of America 28,767 2%
14 BMW 25,751 8%
15 HP 24,987 27%
16 Apple 24,728 55%
17 UPS 24,580 13%
18 Wells Fargo 24,284 N.A.
19 American Express 23,113 23%
20 Louis Vuitton 22,686 16%
21 Disney 22,572 2%
22 Vodafone 21,107 -12%
23 NTT DoCoMo 19,450 0%
24 Cisco 18,812 -10%
25 Intel 18,707 -26%
26 Home Depot 18,335 -33%
27 SAP 18,103 N.A.
28 Gillette 17,954 1%
29 Mercedes 17,813 0%
30 Oracle 17,809 28%
31 HSBC 17,457 26%
32 Tesco 16,649 7%
33 ICBC 16,460 N.A.
34 Verizon Wireless 16,261 9%
35 Starbucks 16,057 45%
36 Honda 15,465 7%
37 Dell 13,903 -24%
38 Bank of China 13,689 N.A.
39 Royal Bank of Canada 13,624 N.A.
40 Porsche 13,372 11%
41 Deutsche Bank 13,210 1%
42 Yahoo! 13,201 -6%
43 eBay 12,927 -2%
44 Samsung 12,742 6%
45 Ford 12,627 -9%
46 LOréal 12,303 15%
47 Banco Santander 12,094 -4%
48 Pepsi  11,756 2%
49 Carrefour 11,710 8%
50 Merrill Lynch 11,655 16%
51 UBS 11,591 21%
52 Target 11,560 88%
53 ING 11,539 N.A.
54 Canon 11,413 15%
55 Sony 11,389 22%
56 Morgan Stanley 11,204 6%
57 Chevrolet 11,202 -10%
58 Nissan 11,189 3%
59 Chase 11,182 15%
60 Motorola 10,787 19%
61 China Construction Bank 10,757 N.A.
62 Accenture 10,534 8%
63 Nike 10,290 -5%
64 Harley-Davidson 10,269 3%
65 Wachovia 10,035 -2%
66 Budweiser  9,977 -15%
67 Orange 9,922 5%
68 Marks & Spencer 9,509 192%
69 FedEx 9,310 13%
70 Cingular Wireless 9,260 39%
71 Siemens 9,111 35%
72 State Farm 8,738 11%
73 H&M 8,711 9%
74 JP Morgan 8,490 20%
75 TIM  8,440 N.A.
76 Goldman Sachs 8,239 -7%
77 T-Mobile 8,047 -32%
78 Colgate 7,711 32%
79 Chanel 7,499 15%
80 Subway 7,433 N.A.
81 IKEA 7,373 2%
82 Royal Bank of Scotland 7,200 N.A.
83 VW (Volkswagen) 7,033 4%
84 Cartier 7,021 27%
85 Hermes 6,939 44%
86 Best Buy 6,674 113%
87 Barclays 6,612 30%
88 Avon 6,558 -1%
89 Gucci 6,524 49%
90 Zara 6,469 27%
91 WaMu 6,126 31%
92 Amazon 5,964 0%
93 BP 5,931 8%
94 AIG 5,880 4%
95 ABN AMRO 5,617 72%
96 Auchan 5,570 4%
97 Asda 5,540 19%
98 Lexus 5,421 7%
99 Esprit 5,411 29%
100 Rolex 5387 9%